Why Market?

Why Market? Studies indicate that after closing, nearly 100% of homeowners surveyed could not remember the name of their real estate agent or the mortgage professional through which their home was sold and financed. In response to the question "Why market?" the answer is simple-because you would be foolish not to. Effective and aggressive marketing is the key to making your money work hard for you to achieve the success you desire.

 The Proof for Direct Marketing
A minimum of fifty percent of your referrals will come from your past clients. Ninety-five percent of professionals do not keep in touch with their customers. Direct marketing will pave the way for a steady stream of referrals-which means more business for you.

 Keys to Marketing Success
Marketing effectively to achieve success is what we specialize in. The keys to your success are simple... frequency and consistency. While achieving marketing success is a delicate balance of communicating clear and valuable information to your customers, it is essential that you also master the marketing keys of frequency and consistency at the same time. That's exactly where we can help!

     Database Marketing
Database Marketing is a revolutionary and valuable marketing tool that, when used properly, will generate repeat and referral business for you. By keeping in touch with past clientele, your business will grow with minimal work on your part.

 How often should I mail?
Research has also proven that if you mail eight times or less in one year, you will receive a minimal response rate. When you increase your mailing to twelve times a year, your response rate increases by 200%. Amazingly, if you mail 18 times a year you can expect to experience a 400% increase in response rate from your customers! At Innovative Marketing Solutions, we will assist you in customizing a program that suits your needs and has your best interest at heart.

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